FERVOR IS TEN BOOKS IN ONE, CREATED TO HELP MARKETERS GENERATE THE INTENSE FEELINGS THAT LEAD TO LASTING IMPACT.

A passion project created with CCO, Jason Schragger, this collection of essays, personal stories, and historical examples, gives readers actionable advice on finding the right problem, building a Big Idea, and reaching the right audience. With a playful tone, it offers a refreshingly human perspective on marketing, and the importance of connecting with people on an emotional level to create brands that truly resonate.

SHOUT OUTS

Jason Schragger, Trevor Sacks, Ryan Feeke-Fortune, Mark Carolan