FAN FAVORITE 4RUNNER HAD LOST ITS IDENTITY TO THE WIDER WORLD. TO BRING IT BACK, WE BASED THIS HIGHLY ANTICIPATED LAUNCH ON WHAT PEOPLE LOVE MOST ABOUT 4RUNNER, ITS ABILITY TO CONNECT YOU TO THE AWE OF THE WILD.

FILM / “Into The Wild” / Director: Peter Thwaites, VFX: Preymaker

WE LITERALLY OPENED NEW WINDOWS TO THE WILD BY PUTTING NEW WILD PLACES ON GOOGLE MAPS AND INFUSING THEM WITH 4RUNNER’S SPIRIT OF AWE.

FOR SOCIAL, WE SHOWED THE FEELING OF AWE 4RUNNER DELIVERS VIA THE MOST POPULAR WINDOW ON THE MEDIUM, THE HUMAN FACE. REAL ADVENTURE SEEKERS WERE CAPTURED IN THE PLACES THEY SEEK MOST.

THE SPHERE

The Las Vegas Sphere sits at 366 feet tall and 516 feet wide. But even this city-center, techno marvel pales in comparison to the window to the wild 4Runner provides. No better place to make our point.