TO INTRODUCE THE ALL-NEW TACOMA WE LEANED INTO THE TRUTH THAT FOR THRILL SEEKERS, AKA TACOMA DRIVERS, FEAR AND FUN GO HAND IN HAND, OR MORE SPECIFICALLY, HAND IN “OH SHIT” HANDLE.

SUPER BOWL / “Dareful Handle” / Director: Tarsem

AS SOON AS OUR SUPER BOWL SPOT AIRED, WE TURNED TO SOCIAL TO SEE WHAT PEOPLE CALL THEIR HANDLES, THEN SURPRISED A LUCKY FEW WITH CUSTOM HANDLES CREATED BY RENOWNED EXTREME ARTIST THOMAS FERNANDEZ.

TO ADD A LITTLE EXTRA HANDLE-GRABBING GRIP, WE PARTNERED WITH ADVENTURE GEAR GURUS, HUCKBERRY.

ONE SHOW MERIT
3X ONE SHOW SHORTLISTS
NY FESTIVALS BRONZE
3X NY FESTIVALS FINALISTS
2X COMMUNICATION ARTS ADVERTISING ANNUAL SHORTLISTS
PUBLICIS WORLDWIDE FINALIST
FEATURED ON ADWEEK, AD AGE, USA TODAY, VARIETY, CBS MORNINGS