AARP WANTED TO GET AWAY FROM THEIR OLD FUDDY-DUDDY PERCEPTION BY TALKING ABOUT ISSUES THAT ULTIMATELY EFFECT EVERYONE. BUT WE KNEW THEY ALSO HAD TO DO THAT IN A NON-FUDDY-DUDDY WAY.

FILM / “Mr. Martin” / Director: Christopher Guest

IT’S BEEN SAID IF A PRODUCT WITH ALL THE BENEFITS OF EXERCISE EXISTED, EVERYONE WOULD BUY IT, SO WE MADE AN INFOMERCIAL.